Cara Lumen

How Green is Your Office?

November 7, 2008 By Cara Lumen

You know the saying “pretty is as pretty does”? Well, “green is as green does.” The planet is cared for one person at a time. So I looked around my office to see if it was a green as I could get it.

Print on both sides of paper

This is such a simply one and I really fussed about doing it. “How can I tell which side is which when it’s all my stuff?” “It confuses me. I want things to be neat.” I gave that one up. I use binders a lot and so if I punch the holes in the right side I’m always looking at the side of the page I need to see.

Don’t print a lot

There are so few things I really need to print out. I have three pieces of paper I continually update and keep printed out by my desk – my family phone numbers (which I could program into my phone or look up on my computer) my most frequently used passwords (again, they are on my printer but I use this paper a lot), a calendar of my own making upon which I color my scheduled events. The only other things I print out are sometimes teleclass scripts (although I usually read those off the monitor) or notes for a radio interview (which actually go better if I don’t look at my notes). I take notes on my computer while I am coaching my clients or listening to a teleclass, and my “to do” list is always open on my computer. There is no need to print. Besides, when it’s on my computer I can edit it, underline it bold it color it, move it forward– whatever it takes to call it to my attention in the future. Next time you start to print something ask yourself if it is really necessary.

Get email fax

We don’t need to print out those faxes, we just need to have them as record and since email faxes come as a PDF we can print them out if we do want to. This eliminates paper usage and the need for a separate machine cluttering up your office and using electricity.

Buy recycled paper

It may be a bit more expensive but I’m also not using very much paper any more so recycled works for me. And since I print on both sides I get even more value from each sheet.

Turn off electronics not in use

Anything that is plugged in, whether it is turned on or not, is pulling electricity. I have two surge protectors. One I willing turn off at night because it holds my lamp and speaker system and printers. The other has my modem and computer so I have a choice about whether to turn that off or not.

Keep temperatures down and wear warm clothes

Let’s face it, sitting at a computer doesn’t keep the blood flowing and your feet warm from natural activity. I have a colorful shawl I put around my shoulders if I get cold sitting at my computer and a soft blanket for my knees. And I now have a wonderful collection of colored thermal shirts for the winter and I live in California! Wearing layered clothes allows you to adjust to your own body temperature.

Can your lunch scraps go in with the yard waste?

They can in my city. So the leftovers from your lunch (if you don’t have a dog) can go in with the yard waste to decompose. I keep a special lidded container on my kitchen counter and use it instead of the disposal. It is for organic waste, not meat products. Check with your local waste management company and if they don’t do it, suggest it!

Make one shopping trip a week

This isn’t for everyone but working out of a home office means I don’t have to go out much. But when I do I make certain I get everything done that needs doing. Bank, groceries, etc. all in one trip. And I keep my car tuned and its tires inflated. It happens to be a 95 Honda Civic which has gotten 30 mpg all its life and for my purposes has only reached a healthy middle age.

Green is in the small things

I don’t know if buying a refillable pen counts but it eliminates my throwing away a used up stick pen. I’m using pencils a lot and like them for my calendar and for note taking. I have a lot of left over index cards that I will never use so I now keep them on my desk in an easy-to-grab place to take notes on. Once one side is handled I mark a line through it and turn it over ready for more notes. I cleaned out my office and emptied a lot of binders. All of that paper is waiting to be recycled. I have at least 18 inches waiting its turn. I keep plants in my office – for my health and for my pleasure. My recycle waste basket is within arm’s reach and makes a regular trip out to the curb in my paper recycle container. On the one day a week I water my flowers, I catch the water that is lost as I wait for my shower to warm up and use it for that purpose. I’m not yet willing to haul water from upstairs to down in order to recycle water on the rest of the week but I’m aware of it as a possibility. What are you willing to do? What one or two things can you do in your office today that will make it a shade greener?

7 Ways to Energize Your Business

October 27, 2008 By Cara Lumen

by Cara Lumen

The great thing about being an entrepreneur is that we are responsible for our own success.

The scary thing about being an entrepreneur is that we are responsible for our own success.

I am so far removed from where I started my business that I make it a policy to rethink my business every year. It often happens organically. Things slow down and I have time to think about how I’m doing. I love those times. Every time I take time to realign my business to my vision, good things start to happen. There are seven elements I examine and the first is always my business plan.

#1. Rework your Business Plan

Every time I rework my business plan I uncover another layer that brings me clarity and a new sense of purpose. It gives me an opportunity to drop what’s not working and expand on what is. I use my business plan to expand my vision based on the new skills I have developed and the new possibilities I see. I look carefully to see that my passion is still high or if I’ve developed a new area of interest that needs following. And then I set new objectives and make the changes I have discovered that will take my business to a new level.

#2 Keep on marketing

Start marketing smarter. Find creative, innovate, inexpensive ways to uplevel your marketing plan. Find new ways to get free publicity. Interview and be interviewed, have a podcast, add another specific subject blog to attract people to one particular aspect of your business. Offer free introductory calls to stimulate interest. Survey your clients. What do they need? How have their needs changed since you started marketing to them. Are you supplying them with what they want? Rethink your product positioning and bundles.

#3 Cut Expenses

This may be a bit tricky if you are a solopreneur. But look closely. Reexamine your phone bill, shop for better long distant rates, cell phone deals. Shop your internet provider for combo offers. Sometimes you pay less when you pay for an entire year of a service like your shopping cart or web host rather than monthly. Get creative. What service can you share with another entrepreneur?

#4 Add new money-making services

It’s usually easier to add new services than new products because there is only the investment of time. For instance, group coaching allows more people access to your services at a lower rate. There is the potential they will become private clients. Bundle your services to encourage larger sales. Change your services packages to encourage people to sign up for longer periods of time. Once I found my copy writing services were needed, I added that as a service. I can do that on the days I don’t schedule coaching clients. Ask your clients what they need that you might provide and see if that is something you can add.

#5 Keep the cash flowing

I have a friend who hates to put out invoices. Her cash flow would improve if she would set up a monthly payment plan. Think of the time the money is not in her account earning interest. My coaching clients are on monthly automatic payments through my shopping cart. My invoices are updated every time I finish a task. If I’m doing a copy writing job I send them invoices in increments of $500 so the amount is manageable. Offer a discount to people who pay you within 30 days. Add a penalty to slow payees. Put a percentage into savings for those one a year renewals.

#6 Stay close to the money

Your time is your most valuable asset. Be certain you are using it wisely. Don’t spend your time doing things that other people could do for you even if you do them well. You are the brains, the creative fire that fuels your business. Your time and focus should be directed at ways to make more money.

#7 Keep high expectations

Expect the best. Do not settle for second best. Expect to attract people who value what you do and easily have the money to pay you. Keep an eye for the unexpected joint venture possibility that suddenly appears. Keep a list of your ideas and periodically check them out to see what you should do next. Then take action. When I decided to offer my Magnetic Business Plan teleclass I wrote the sales page in one evening and the class in the next two days. Let your passion create your next service and product.

Remember, the great thing about being an entrepreneur is that we are responsible for our own success. And we can have a great time doing it!

Does Your Business Need a Bigger Frame?

October 19, 2008 By Cara Lumen

by Cara Lumen

I was holding my business back. I was staying comfortably within the framework I had designed. Sure, my business had grown from my original idea but my original idea wasn’t very big. And then someone handed me a larger frame and I had to think bigger….

I added a certification to my credentials – a certification that allows me to think bigger and play bigger. Actually, it demands that I do. And I m now fitting what I have been offering into the bigger business and expanding the service I offer.

I Started Out Too Small

I started from a very small place – both inside and outside. My web designer complained that her clients didn’t know what copy they wanted on their web pages and I said, "I can help with that." So I started positioning my business as a content developer – someone who helps focus services, clarifies navigation, and develops compelling copy for a web page. In the course of that I found myself continually coaching people in the foundational steps of marketing – helping them discover their target market, defining their benefits and features, creating tag lines, etc.

My next marketing step was to expand and offer the clients additional services. So I started coaching people in other marketing strategies and information product development.

And then it all changed. A new frame was offered and I jumped at it.

I’m now playing in a bigger vision – and it’s someone else’s. And oh, how that has made me grow!

You see, I’m now part of a bigger group and the founder of that group is really thinking big. And now I am too.

Thinking Big Widens Your Stance

What I was doing is now just a piece of what I now offer. You see, I’ve recently been certified by Michael Port to be one of his first Book Yourself Solid Coaches. And Michael is known for Thinking Big. So what happened is that all I was doing in the form of content and web development, and information product development is now a small piece of a coaching a system that helps people get booked solid. See how different that feels?

Expand Your Vision by Joining in Another’s Vision

My vision has been freed to expand because I am now a part of someone else’s bigger vision. Coaching the BYS system gives me a powerful method that has already been proven successful. I’m not saying you have to go out and get certified in anything. I am saying that you might want to consider looking around at the bigger players in your field and see how you might add to what you already offer. Place your business in a bigger frame.

My framework changed. I started thinking bigger.

My target market expanded. I raised my red velvet rope policy and upleveled the description of my ideal client

My web site got more focused. I was no longer promoting all the bits and pieces of the many things I do, it all came under one umbrella – the steps it takes to get yourself booked solid.

My pricing and packaging changed. I thought in terms of a 15 week program rather than the shorter segments I had been offering.

My branding changed. I could add credentials that identified me with a very large brand.

My expectations changed. I was coaching a system that was proven to bring success. I now expect even greater results with my clients.

My possibilities expanded. Having certified coaches is only part of Michael’s big vision but because I’m in on this next step, I have new opportunities I wouldn’t have had by myself. We’re offering online interactive coaching services that allows easy financial entry to the BYS program by adding levels of self-coaching, and e-mail coaching to 1:1 coaching. That opens up Michal’s work to everyone because the self-coaching can be done online very inexpensively. I will be able to serve people I couldn’t before.

My leveraged opportunities expanded. I want to train to teach the BYS program as a teleclass. I have the potential to expand into doing workshops with this work.

All of this is because I widened the framework that was holding my business.

What Else Can You Offer to Your Clients that Places You in a Larger Frame?

I had already been looking for how I could engage my clients longer. I looked at what services I could offer before they were ready for a web site. I looked for ways to continue helping them after they had received my web content development services. But it was the addition of this new skill set that exploded my vision into a new framework that took me way, way further than anything I had ever conceived of before.

Look outside the box. Look at what others are doing. See how what you are now offering fits into a bigger picture.

Vision from a larger framework and see what doors open. Think bigger, grow bigger be bigger. That’s what happens when you place your business in a bigger frame.

Is it Really Money you Want?

September 10, 2008 By Cara Lumen

by Cara Lumen

I’ve just finished going through my email and I’ve never felt so pushed and shoved in my life. All that hype about getting rich. This person made $100,000 in two weeks, that person became a bestselling author over night. And I stopped to think – is money all I really want?

No, In fact, money has never been a motivating factor for me – the joy of doing is.

How do you measure success?

For me success is about waking up every morning eager to get to my desk and work my business. It is about my creative Saturdays when I write for myself all day and maybe produce a product for my clients. It is the excitement that comes when I help a client breakthrough and create a new success. It is the joy of sharing ideas with my fellow entrepreneurs as we move our busyness forward.

Yeah, I want money. I want to feel valued and appreciated for what I do. But that’s not why I do it.

Up level your feelings of self-worth

As a metaphysician I believe we attract to us what we think. So how do I think about money in a way to attract it when I’m not very motivated by having money? It has everything to do with how I see myself. How much I value what I have to offer. I much I want to help others.

I need to stay in service and be certain I am continually helping others achieve their greatest success. I have to be willing to accept money when it comes, especially when someone offers to pay me more because they value what I have done… I have to value myself and my services enough to put a healthy price on them. Then I have to have the intention to attract clients and customers who love what I offer and can’t get enough of them. They also have the money to pay for it and willingly do so. That’s my ideal client.

And I have to keep producing services and products that express my values and my self-worth.

Raise your expectation

I recently filled out a questionnaire that asked me to name an income figure I would like for next year. I put in a wimpy amount because I couldn’t imagine a larger amount. I was all caught up in what I could see not what I could imagine. Why couldn’t I earn in the high six figures? The only person stopping me in my business is me – my attitude, my beliefs, my fears, my expectations.

The change begins with you

The success or failure of my business and my life resides solely on my own shoulders. It is in my actions, my choices, my interactions, my stubbornness, my generosity, my loner-ism or my outreach. My business is a reflection of who I am and how I see myself.

Write down the great things people say about you and start believing them. Get clear about where you can be in the deepest service. It’s going to be doing what you love to do because that’s what you are best at. Then go do more of it.

Money is a symbol, not the reward

If we were an ancient culture our wealth might be measured in horses or sheep. In others it may be the size of the roof over our head. In today’s world I personally have no concept of billions of dollars. I have to measure my success close up and personal.

A smile, a hug, a kind word? A well written article, a new idea for a workshop, an appreciative email from a client? A bill finally paid off, a new savings account opened? A trip to see family, a trip just because you can? A favorable earnings comparison with others, a new job title? How much you can give away? Who you can help?

They tell us in business to always find a way to measure your success so you know when you have achieved it. How do you measure your success? Is money really all you want?

Why You Are Worth More Than You Think You Are

August 25, 2008 By Cara Lumen

by Cara Lumen

It’s time to raise my prices. Why? Because I am worth more. I know more than I did a year ago. I have more experience than I did a year ago. I am more skilled in how I offer what I do.

So what’s stopping me?

Me.

It’s not about time

I have a web designer friend who sometimes says, "But it only took me an hour to do that." And I have to remind her to think what the value of her design is to her client. How many years it will be in place. How much income it will bring her. It’s not about how much time we take to do it, it’s about the value we give.

It’s not about money

Sure, there are people who spend time looking for the lowest price and pit vendor against vendor to save a few pennies. We have to let them be the judge of how best to use their time and resources. But each of us offers so much more than money and we must incorporate that added value in our pricing.

It is about the intangibles

You want to attract people who value you because they relate to you, because you understand their needs Look beyond the tangibles to place a value on the underpinning of the service you offer.

Reliable service has value

Never underestimate the value of offering reliable service. Only if you have wasted time waiting on someone to fulfill an order or create a project upon which others must act do you understand the full impact of reliable service.

If you get things completed when you say you will and if your back end system is efficient and fulfills orders on time, that is worth money to your customers and clients.

Understanding your clients’ market adds value

As you expand your own knowledge of your clients’ market base, you increase your value to them. Because of your knowledge of their competitors, your client will be miles ahead in their field. Think how that enriches the value of your offerings.

Strong project management adds value

Remember a time you had to work with someone who was disorganized? It was a mess. Things got lost, they didn’t get their work done and there was confusion even in the conversations you had. Huge amounts of time were wasted.

I’ve worked hard at my project management. I have a strong intake form that helps both my clients and me identify what is in place and what is missing that we need to develop. I developed a Coaching Call Prep Form that allows the client to report their weekly progress. It allows me to quickly tune in before a call to see where we left off and what we planned to do in the next call. I send them their weekly assignment right after each coaching call.

Strong project management keeps efficiency at a premium and saves both you and your client and money.

What your time is worth to satisfy your own financial objectives

This is not about anyone but you. What do YOU think you are worth? How does your financial math work out? How many hours do you need to spend with clients to meet your personal financial needs? How much time do you spend with marketing, with administration? How many hours are there that you want to work? How many do you not want to work? These are choices only you can make.

Do you just want to "get by?" Are you playing it "safe?" Or can you raise your vision and your expectations of what you would like to earn? Even if you are staying within your comfort zone at least move to the outer level and set your intention at least two steps beyond that. Growth is good. Higher expectations are good.

Giving wise counsel has more value than you can ever put a price on

My brain is worth more than my service. My brain things up fabulous ideas, it sees possibilities where others don’t, it recognizes the connection between one idea and another, it holds a vision of success for my clients.

What possible price can I put on that?

It is invaluable.

NEVER permit competitors, industry norms, or community norms to set YOUR prices.

Look at these intangibles. Give some thought to how much value they add beyond the time you spend with your clients. YOU decide what you are worth. Then find the kind of client or customer who has reason to accept your evaluation of that worth.

Cara Lumen

Almost Done!