Cara Lumen | Sing a Deeper Song

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Are You Pushing Your Boundaries or Just Cozying Up

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Passionately On Purpose Radio with Cara Lumen, Your Idea Optimizer, who keeps you passionately on purpose while you make a difference in your world. As a Business Coach, Content Developer and Educator she talks about how to uncover your passion, define your purpose, identify your path, make money from what you already know and attract the people you are meant to serve. But most of all, she’ll help you believe you can!!!  Join her Mondays on www.blogtalkradio.com/passionatelyonpurpose

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If we don’t stretch, we don’t grow.  If we don’t think beyond what we know we won’t discover anything new.  If we don’t push our boundaries they won’t expand. Are you playing it safe and isn’t it time to start thinking bigger?

What’s Keeping You From Getting Stuff Done?

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Passionately On Purpose Radio with Cara Lumen, Your Idea Optimizer, who keeps you passionately on purpose while you make a difference in your world. As a Business Coach, Content Developer and Educator she talks about how to uncover your passion, define your purpose, identify your path, make money from what you already know and attract the people you are meant to serve. But most of all, she’ll help you believe you can!!!  Join her Mondays on www.blogtalkradio.com/passionatelyonpurpose

This Show

You have a list a mile long of great ideas and projects – but that’s all you have – a list.  What is getting in your way? Let’s talk about what’s keeping you from completing even the projects you are burning to finish.

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How to Create a Strong Resource Box

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by Cara Lumen

I love posting articles. I primarily post on www.ezinearticles.com Chris Knight really knows what he’s doing. When you post an article there they let FaceBook and Twitter know. It’s pretty easy coverage. 

 But recently I ran across a post from Charlie Page of The Article Directory that added some new insights for creating a resource box with a strong call to action.
 If you’re new to article writing, you need to know that a resource box comes at the end of an article and is the one and only place you can sell anything. You want it to have at least one live link. I usually link back to my web site in general because landing pages for particular products come and go but my web site URL is constant. But it’s your choice. Articles stay up there forever so you want your link to be valid as long as possible.  He suggests these three components.
 1.       Lead in Phrase
 I had been starting my resource box with my name and brand, “Cara Lumen, Your Idea Optimizer, etc.” But Charlie has a different approach. He suggests phrases like “Need help with….” “You can succeed…”, “Confused about…” In other words, a sentence or question that addresses the problem you will solve for your target audience.
 2.       Benefits for Them
Everyone wants to know what’s in it for them, so tell them the benefits they will receive from you. Do you help them save time or money, feel better, deepen their relationships. Let them know the benefits they will get from you.
 3.       Call to Action
 Again, Charlie gave me some new insights on this. Using the words “click here” makes sense but I want to be certain to add a benefit – “click here to start earning…”
 I have a variety of resource boxes. I keep them on my Article Start template that I use to track my articles. I’m going to give this stronger version a try. Here’s what I came up with. I like how it feels. What do you think?
 © 2009 Cara Lumen

How to Adjust Your Thinking to Take Advantage of the New Economy

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Passionately On Purpose Radio with Cara Lumen, Your Idea Optimizer, who keeps you passionately on purpose while you make a difference in your world. As a Business Coach, Content Developer and Educator she talks about how to uncover your passion, define your purpose, identify your path, make money from what you already know and attract the people you are meant to serve. But most of all, she’ll help you believe you can!!!  Join her Mondays on www.blogtalkradio.com/passionatelyonpurpose

This Show

Things are different. How we look upon them will make them seem like problems or opportunities.  Let’s talk about high optimism and how you need to change to succeed in your business.

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Are You Ready to Take your Business World Wide?

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Passionately On Purpose Radio with Cara Lumen, Your Idea Optimizer, who keeps you passionately on purpose while you make a difference in your world. As a Business Coach, Content Developer and Educator she talks about how to uncover your passion, define your purpose, identify your path, make money from what you already know and attract the people you are meant to serve. But most of all, she’ll help you believe you can!!!  Join her Mondays on www.blogtalkradio.com/passionatelyonpurpose

This Show

You love your small groups, you love 1:1’s but think what would happen to your business if you were marketing to the world? not everyone is up for expanding their business on the internet, buw then  you are, amazing doors open.  Here are insights and ideas to expand your thinking.

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