by Cara Lumen
I love posting articles. I primarily post on www.ezinearticles.com Chris Knight really knows what he’s doing. When you post an article there they let FaceBook and Twitter know. It’s pretty easy coverage.
But recently I ran across a post from Charlie Page of The Article Directory that added some new insights for creating a resource box with a strong call to action.
If you’re new to article writing, you need to know that a resource box comes at the end of an article and is the one and only place you can sell anything. You want it to have at least one live link. I usually link back to my web site in general because landing pages for particular products come and go but my web site URL is constant. But it’s your choice. Articles stay up there forever so you want your link to be valid as long as possible. He suggests these three components.
1. Lead in Phrase
I had been starting my resource box with my name and brand, “Cara Lumen, Your Idea Optimizer, etc.” But Charlie has a different approach. He suggests phrases like “Need help with….” “You can succeed…”, “Confused about…” In other words, a sentence or question that addresses the problem you will solve for your target audience.
2. Benefits for Them
Everyone wants to know what’s in it for them, so tell them the benefits they will receive from you. Do you help them save time or money, feel better, deepen their relationships. Let them know the benefits they will get from you.
3. Call to Action
Again, Charlie gave me some new insights on this. Using the words “click here” makes sense but I want to be certain to add a benefit – “click here to start earning…”
I have a variety of resource boxes. I keep them on my Article Start template that I use to track my articles. I’m going to give this stronger version a try. Here’s what I came up with. I like how it feels. What do you think?
