There is something very creative about trying to figure out how to get what you want without investing any money. You look at a situation and think “Here’s the problem, how I can solve it in an unusual way.” I’m not saying you have to do something cheaply, just cleverly, with innovation, and out of the box thinking. Here are some ways to spend less and get more
One of the things I do every quarter is examine my business and see what I can leave behind. Like lightening the load so you can go faster. I look at my services, information products, clients, and partners and the more I toss out the more I have room for something new to come in.
There are a lot of things we put in place when we started our business that we need to periodically question. I recently adjusted the level of my shopping cart to reflect the reality of what my business was doing and saved some money. I had subscribed to a “what if” level more than a “what is” level. I look at the statistics on sales and decide what courses should be given live this year and what can stay as home study courses. I had a demand for my early metaphysical books so I made them available again. I decided to turn a course I gave into the extremely useful Magnetic Marketing Plan workbook rather than a home study and give it live once a year.
If I see something I want to add, I first look to see if I have some version of it already that I just need to bring out and spruce up. I found a half started marketing book when preparing for that class. And another book on masterminds that is inches away from completion. At the top of my list will be “Go finish some of the great ideas you have started.” Does this sound familiar?
How can I do more marketing without spending more money? My radio show is free to do. I just have time invested. My article campaign is free to do, again it’s a time investment but those articles often end up as radio shows, and blog posts and even courses. And then there is my blog which allow me the flexibility to write about a variety of things, cast my thoughts on broader waters, so to speak, and see what ripples back in the form of interest. The blog continues to attract new people and writing for it is one of my favorite things to do.
Yes, I invested in a blog course. Yes, I invested in a course about building your platform which can be translated into building your market share. But the rest of my investment is my time. Time to get better at some software that will open up some new opportunities for me. Time to create some videos. Time to read some business books. (Do check out Seth Godin’s Lynchpin) Time to think up new ways to be in service.
How can I take an idea and turn it into something of value to my target audience? And better still, how can I make that so affordable by my clever version of it, that everyone can easily afford it. It’s fun and challenging to be creative about conserving my resources and those of my clients.
© 2010 Cara Lumen
