by Cara Lumen
One of the reasons we find ourselves standing immobilized by the number of ideas we have is because we do not have a method for choosing the right or best or most attractive ideas. Here are some steps.
Major Point #1: Remember that not making a decision is a decision not to take action.
Major Point #2: Decision making is the study of identifying and choosing alternatives based on the values and preferences of the decision maker.
You are the creator of this project. You will make the decisions about who it is for, what needs it is to meet and what form it will take. A decision is simply a matter of choosing among alternatives. It is not about making a choice between right and wrong. You choose right now, based on who you are and what you know. Two years from now you’ll make a different choice. But this is now. Follow your heart and your intuition and simply choose.
Make your decisions on paper. One of the reasons making a detailed table of contents for an information product is such a vital step is because it is easier to reorganize a few bullet points than whole chapters and an outline makes certain you identify and develop the core concepts. Make a list and rearrange your ideas to discover the emphasis of the project.
Make your decisions as you go along. If you decide to write an ebook, stick with it till it is done. You can write the teleclass next. If you decide on a focus for one information product complete it and simply make notes of other ways you can approach it. Use those ideas in future products or articles or blog posts.
Stay focused on your core concepts. A creative, fertile mind will see a myriad of ways to make a particular point. 1) be certain you are developing only the chosen core concepts for that project, one concept at a time and 2) be certain that how you are expressing it will help your audience get it.
Keep the alternatives on a separate list. As you work you will think of many other things that could be said, or written, or developed. Simply put them on a separate list – your “Idea List” if you wish. That way you know you have captured them but do not have to stop to explore them and can stay focused on the work you are doing.
Commit and follow through. Once you have made the decision and have started what you are going to do, put the “what if’s” aside and do it with commitment.
©2010 Cara Lumen
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