Question what you learned
I had good coaches and teachers. They gave me a strong formula and sequence for designing a website. So when I redid my web presence a year ago, I did it the way I’d been taught. I soon realized, however, that things had changed and that I needed to change too.
Recently I re-wrote all my landing pages but this time I had access to a colleague who’s from a younger generation, a technical person who works with laptops and tablets and iPhones. He was more aware of the more sophisticated needs of people today.
My old way is no longer compatible with the new technology. It’s not about making content the right size for all the devices, because my Rainmaker platform automatically converts for that. It’s about the amount of content I offer and the narrow focus I need in order to attract the attention of today’s person on the Internet.
I had to question and rethink my approach in order to keep current.
How and what do you need to change?
As my friend pointed out, I love words, but since people skim now, I need to be brief. “Short” is in, so I would have to modify my writing.
On the navigation bar of my old site I had too many choices, mainly because I didn’t have enough distance from the original concept to narrow them down. A year later I’m far enough into the project to make just one choice.
The more you know, the more your ideas change
When I began the Deeper Song Community in 2014, I was following my intuition. It kept nudging me toward making the words “deep song” the focal point of my work.
A year later, I can see the results I’m getting because of the feedback I receive. Now, I can make more informed decisions. I have a better idea of what’s needed and appreciated. I simply know more than I did a year ago.
Go for major change
From the original eight, my website menu is now down to just two major pages! Granted, some of the former pages are under one umbrella, but the site visitor has an experience of clarity and simple choice.
Instead of giving equal value to everything I write or produce, I now focus on the one purpose I have – to make it interesting and compelling and possible for people to join the Deeper Song Community. Two landing pages seem to do it. It felt strange. It felt liberating. It felt right.
Question everything regularly
I’m going to review my site and my life every year.
I’m going to look at how I’ve changed and what I’ve learned.
I’m going to notice the changes in the people I serve and make adjustments that will make a difference to them.
We’re all changing steadily. And our world is changing rapidly.
Is everything you “know” still true?
To Sing a Deeper Song consider:
How to FindYour Sweet Spot
How to Allow Your Vision to Unfold
Take Money Out of the Equation
Your Work is You
When Is It Time To Change Your Dream?
Believe The Road Beneath You
07- How to Find and Express Your Distinctive Voice
08- How Willing Are You to Change – And Why Not?
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