Sometimes the need to make only one decision creates a log jam that holds you firmly in place. Once that necessary decision is identified and you make your choice, it will free up all the other ideas you have blocked up behind it and you’ll be on your way.
The logjam decision for me was around pricing
I finished my latest ebook several weeks before I offered it because I had to decide on a price. It’s really hard after months of work to not see your completed project as having great value. I know the benefits they will receive from using my ideas. I know how valuable my work is, but do others? I knew the ball park figure I just had to make a choice. Then I could set up my landing page and send the book on its way. With that one decision made and I was good to go.
The log jam was slow to unfold
I had been procrastinating so long over making that one pricing decision that it took me a few days to overcome the next minor log jam, the technical steps I needed to take to put the book online. It’s not hard to put a new ebook up on my web site and blogs; it just takes time and concentration. I had already been sitting on my new book for days trying to make the pricing decision and then I was faced with the technical steps of interconnecting all the parts of the delivery and promotion of the book. Between the time I finished the book and finally faced up to taking the technical steps I took a put-it-off detour. I wrote the outline for my next book and had a great idea for a brand new book totally off my regular topic. Creating something new was so much more exciting than the mundane task of putting a completed project out the door. However, in the end the satisfaction of finally making that book available to others overcame my putting off tactics. Give your logjam time to unfold.
Make a choice, any choice
There are all sorts of variations on a decision and the “rightness” of each one depends on where you are at the moment. I picked a price. That was the major log jam. I can always change it. I can always bundle that book with others. After I broke up that log jam I was free to take my next steps. The desire to reach the end promised such great fulfillment that I set about putting the book up on my sites. Make a choice, any choice. It will free up that log jam and get you going.
Making a decision is freeing
It takes but a heartbeat to make a decision. It doesn’t take much longer than that to put it into play. What decisions are you putting off? Why are you putting them off? You can’t possibly know the long term repercussions of your decision; all you can know is what you need to do right now in order to move forward. When I write a new ebook I make the decisions surrounding it based on what I know at the moment and what my target community needs from me at the moment. Those same choices may not hold true a year from now but by then I’ll have written and published my book.
One decision will eliminate idea clutter
Every time we make a decision that idea clutter falls away and we are left with a clearer picture of what we want to create. I’m writing a series of 12 ebooks in my How to Craft series. I also am interested in creating a new telecourse. For a while I considered doing both. It would mean a lot of work. It would mean a delay in the completion of the series. I had to make a choice. I had to observe the difference between my personal priority and my business priority. Since having fun and enjoying what I do is a high priority, I chose to let the teleclass show up when I’m ready to focus on it and I will continue to work on completing the ebook series. It was a relief to let go of that second idea for awhile. I’m still going to do it I just don’t have a date. I will keep collecting ideas and resources, of course, and put them in a file so that when I am ready for that project I’ll have a great head start. But meanwhile I’ll focus on the choice at hand. Choose the project size that works for here and now and make it happen.
Where is your logjam? What decision do you need to make that will release those stuck ideas that will set you free to send those ideas off to market?
© 2011 Cara Lumen
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