Ya gotta have a plan. You’ve gotta know where you are going and what you are going to find when you get there. It’s not enough to say “I want a web site.” You have to know exactly why you want a web site, who you are targeting, and what you want your web site to achieve for you. That’s why you hire a Web Content Strategist – that organizational and internet marketing specialist who can save you money by keeping you from making expensive mistakes.
Focus
As a Content Strategist, my most important role is to help my clients focus their business, specifically as it applies to how they want to put their web site to work for them. That’s why we start by defining the services page. It helps the client choose exactly what they want to offer and who they want to offer it to. This is the most important aspect of the work we do together. The majority of entrepreneurs have too many ideas and are trying to reach too large a target market. I help them focus their vision. I look for bundling and leveraging possibilities. I listen to their vision and help them tailor their choices to support it every step of the way.
Navigation
Creating a web site that is easy to navigate is vital. If people can’t easily find what they want, they will leave. My job as Content Strategist is to know all the best internet marketing options and help you select the navigation that most suits your products and services. Together we create a Site Map to guide us in the development of a profitable web presence.
Technical Tools
Because it is my area of expertise, I can anticipate what technical tools you need to put in your site at the very beginning – shopping cart, affiliate program, autoresponders, web host. Together we select the technical tools most suited to your personality, time, pocketbook, and inclination. I help you keep your eye on the future. And I help you think big.
Content Development
You have 7 seconds to capture their attention and you better get it right. That’s why a good Content Strategist will help you write the headlines, craft strong bullet points and organize the content of each sales page for the most profitable impact.
Product Development
A Content Strategist is full of creative ideas that can leverage what you already have, expand your thinking about what is possible, and give you concrete ideas to fill you marketing funnel with products that add to your expertise and credibility.
Holding your Vision
A good Content Strategist holds your vision, even as you sink into the morass of words and ideas and details that are part of the creative process. She keeps you on target, makes certain you consistently address your niche, strengthens your copy, maintains the tone of the site, and makes certain the readers’ experience will lead to a high conversion rate.
A Content Strategist Saves You Money
When you and your Content Strategist complete your work together, your web site content is ready for your web designer. She has helped you focus your intention, constantly make crucial choices, and helped you create impactful and relevant content. In doing so, you have eliminated the unnecessary, the irrelevant, and the no-longer useful before you made the mistake of putting them into practice and then find it necessary and expensive to eliminate them. A Content Strategist is mentor, advisor, resource, cheerleader and friend. Investing in an experienced Content Strategist assures that you get the most from your investment as you create a profitable presence on the internet.
Cara Lumen, The Vision Distiller , is a content strategist who helps you distill your vision into a specific and profitable course of action. Her specialty is content development, internet marketing, and signature product development. Through her Magnetic Marketing Method, Cara offers innovative, inexpensive, and impactful ideas for the pro-active entrepreneur. Learn how you can become a Success Magnet at www.caralumen.com
