If you create a business for strugglers, you will create a struggling business. If you create a business for achievers, you will soar.
You want to attract and align yourself with achievers, whatever field you are in. You want to work with people who carry their share, who take the initiative, who are open to change and are willing to think big. These are the hallmarks of an achiever.
Feel the difference when I describe a person who procrastinates, who complains, who doesn’t do their share, who only follows and has to be told what to do. These people are fearful of change and very content within their own small world. Their life is a constant struggle.
It is possible that you have a desire to help this struggling person and that certainly is a place to serve, but at least look at the difference between the two and see where your heart leads.
And, you notice, the amount of money they have is not a hallmark. The difference between an achiever and a struggler is attitude.
I certainly take deep pleasure in coaching someone to believe in themselves and their own ability. I help them translate their soul’s calling into a life of empowerment and choice. That is a joyous place to be in service. Moreover, when they get a better sense of their own value, they step up to the plate and make big things happen.
Those are the kind of clients that grow me.
You realize, of course, that each person you draw to you has a gift just for you. In order to attract a certain type of client you have to align your consciousness with an intended desire. You have to put out the vibration of what you seek. You must become your own ideal client or customer.
Make a list of the qualities in your perfect client. This might include:
· People in service to others
· A willingness to learn
· A willingness to explore
· A willingness to expand their expectations
· An open heart
· An eagerness to make the project happen
· A strong sense of their innate calling
· A person who follows through
· A person who takes initiative
You may get more specific than that. Do take a moment and describe your ideal client or customer.
You might even give your ideal client a name. Mine is "Sage." She is a wise woman in service to others. Make this ideal client your best friend. Create your products to please her. Create your copy to attract her. Design your services to help her.
Build the image in your mind and your ideal client will come.
Look around at the clients and customers you are attracting. Are you struggling with strugglers? Or are you achieving with achievers?
It’s your choice.
© Cara Lumen 2006
