by Cara Lumen
Links are important in blogging. They add to your SEO rankings. You want to include internal links to articles you have posted and external links to other bloggers. Internal links are easy; you know what you’ve written. Hopefully you have written your Cornerstone Content and can refer back to that. But I wasn’t certain what to do about external links until I read this article from Dan Schawbel 5 Personal Branding Tips to Help you Gate Jump. He has some great ideas for reaching out to others but the one I jumped on was his suggestion that we “Create linkfests on your blog that link to some of the best articles you read that week in your niche.” What a great idea! I’m forever reading posts that inspire and motivate me. It’s easy enough to start a collection of links with a short descriptive sentence and turn them into a once a week post. Dan continues, “This is a great way to aggregate good content in a central place on your blog. Just put the title of the article and then link to the original blog post to give credit to the author. Your link will notify the blog author and they will usually make their way to your blog to see who linked. You will be providing awesome content and also be driving the powerful personal brands in your space to your blog.”
Can you see how easy this is to do and why I got so excited when I read it. The Search Engines will love it – as will the bloggers you link to.
I found the post from Dan because my friend and fellow Book Yourself Solid Coach Lou Bortone, The Online Video Guy tweeted it. So not only has Lou added to his expert status as a go-to-guy, he has given me valuable content and an idea – that I should tweet my article finds too. I now add interesting article links and resources to my Passionately on Purpose Emagazine and will start adding them to my resource page. I have Lou on Google Buzz and get all his tweets. He sends 20 or more a day linking to things he thinks will be of interest to his community.
Don’t you love it when one idea jumps out at you and you know that it just jumped to the top of your “I’m doing this today” list!
© 2010 Cara Lumen
