by Cara Lumen
He was retired, he had a great idea that could become a lucrative business but he didn’t understand that he needed to invest some money to establish his business and market it effectively. In his case that investment would have been a web presence and business development and content development coaching. Some things just plain cost money.
Why we are reluctant to pay for ideas
For those of us who are coaches and teachers and writers, we know how much goes into the crafting of our content or courses or coaching. Because ideas and insights are less tangible than a web site, for instance, we have a tendency to devalue it ourselves, let alone stand tall when we charge for what our mind produces.
A web presence is tangible; the value and necessity of well-written, accurately focused landing page copy is not recognized by many of our potential clients. They don’t know you only have seven seconds to capture a reader’s attention and you need to get it right. But copy writers do, and they know how to do it. And that skill costs money.
I had someone who was new to blogging ask, “I have a blog up, now what do I do?” I didn’t know where to begin because there are a whole lot of “next steps” and because she was just beginning she had no idea how many decisions were important to make – target community, purpose for blog, plug in choices, Cornerstone Content for starters. Since it’s my business to help people take those next steps in a positive sequential manner, I wrote her back about how I could coach her through the steps. I never hear back from her. It may be that she hadn’t realized that hiring a coach could get her through the process faster and more economically. Hiring professional help is an investment in getting it right the first time. Some things just plain cost money.
You can do it yourself but will you do it well?
If you want to truly save time and money you will hire the help you need. Whether it’s a web designer or a copy writer, or a professional site optimizer, or a marketing expert, or a product development coach, every person you ask to bring their expertise to your business will help you get ahead faster and farther than you can go by yourself.
For instance, one of my talents is content development. You better believe writing is a first love for me and that I’ve been writing all my life, read tons of books on the topic, taken courses, practiced, and developed a repeatable system for teaching how to write great content. I’ve already gone through the process and can show you the easy route. So I save you time and money and help you do the work better than you can do it by yourself. I teach you a process that you can repeat for the next landing page or the next information product. This is true of any professional. They spend hours exploring the latest in their area of expertise and deepening their skills. When you hire them you get the latest techniques and knowledge. You are immediately ahead of the game simply because they know how to do what they do really well.
Helping you think big
Throughout the entire coaching process there is an ongoing search for greater focus that takes place. We explore, we clarify, we choose, we discard; we put an idea aside for later. We manage our time to get results. We work in phases so we see results and stay out of overwhelm. I keep you from going off on tangents. I see the steps you need to take in the order you need to take them in and guide you there. That’s my job, to help you think big and then choose the action steps to make it happen.
How do you put a price on expanding your vision?
Keeping you on the right path
Don’t you love it when someone shows you a short cut! It makes the journey faster and more enjoyable. And starting out your journey with someone who can tell you exactly what equipment you need will not only save you money and but it will make your backpack lighter.
Part of what I do as a coach is keep people from wandering off the trail. We entrepreneurs have so many ideas that we are continually chasing one great new idea after another. But a good coach will not only keep you moving toward your target, she will make certain you complete obvious steps so you know and feel you are moving ahead.
Learn what you need to have and go get the professional help you need to get it done effectively and efficiently.
Find someone who knows more than you do and hire them to teach you. Some things just plain cost money but the return you get from learning how to do it right in the first place is extraordinary. Get the help you need. Invest in yourself. You are worth it!!!
© 2010 Cara Lumen
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- Is Your Ideal Client Big Enough For Your Vision?