by Cara Lumen
There are so many people out there sending emails that say “Make Money Now” or things along that line. But they are missing the boat. People know when you are trying to just sell them something and they also know when you are deeply in service to them. Which do you think is more effective?
It’s not what you want to do it’s what they need
There is a very interesting balance between your passion, what you are driven to do, and how to translate that passion into something that is needed by the people you are meant to serve. Of course you have to be passionate about what you are doing, but you also have to be passionately about the changes you are making in the lives of others.
Does your target excite you?
A long time ago when I became a Reiki Master Teacher we stood in a circle sharing about how we would take our new service out into the world. My answer was that I was going to teach people who were already helping other people and that my work would enable them to reach even more people. And it still is today.
My target is entrepreneurs – people with a passion that have a lot to give and just don’t quite know how to make that happen. It is incredibly exciting to see them focus their passion into a viable, marketable, service. Of course that’s exciting to me – I help them and they help others. Perfect.
Corral that passion
It’s taken me a lot of years to focus my passion – I’m one of those people who keeps having ideas and is more enchanted with creating them than maintaining them. Perhaps you know the type. It helped tremendously when I realized that my passion was about learning and sharing what I learn with others. But at the core of that was organizing – organizing thoughts into words that touched people’s hearts, organizing ideas into a plan of action helping people sort out their passion and their ideas and turn it into a way to touch the lives of others.
If you passion is huge, rein it in. Keep looking beneath what you love to do for what it is about how you do it that is so appealing. That will bring you closer to the core.
Are you selling or serving?
I put off learning about marketing because I knew I couldn’t sell anything to anyone. I still can’t. But I sure can help them. I can help them find what they need to do next. I can help them decide how to organize their marketing plan, or organize their ideas into signature products. Each email I send, each landing page I write is an invitation, an invitation to get to know me better, to check out what I’m up to and if it’s something that you need or that simply appeals to you, then let’s connect. It’s always about inviting. It’s about building a community that likes you and trusts you and that you love to serve. Stop selling and start serving. You’ll love the results.
© 2010 Cara Lumen