As you begin to formulate and execute your individualized marketing plan, it becomes important to acknowledge and identify the two styles of marketing—Sales and Education.
I found that personally I was very turned off by what felt to me like hard sell, yellow-boxed, bonus laded, you-can’t-live-without-it sales pages while other people responded well to them. I also know they make money. However, I knew that was not my personal style and I wasn’t certain if that were the only way, that I could do it. I was attracted to a more gentle approach. Fortunately, a friend pointed out that there were two distinct approaches to marketing. Once was sales the other was education. Both are valued, both are successful. It helps to know which one you are.
In any team-building or coaching environment where people are learning to market their own business, we have to honor both approaches. Training for success must allow for both types of presentation. As I gather my MLM team, my job is to help each person be successful. I offer a 1:1 coaching session to every new business builder to identify their marketing style so we can tailor their marketing approach to match their values and intention.
Many of my Internet Marketing Coaching clients are coaches in service to others. My job becomes to help them incorporate the known sales technique of using benefit-laden copy that appeals to the emotion, with their core purpose, which is education and attraction.
Knowing that I am an educator takes the “selling” out of my contact with others. I still go through discover steps. I still look for their need. I still share my solution and I still close with a request for action, but I’m more comfortable feeling that I am simply sharing enough information for them to make an informed choice. I am less attached to the outcome. It has made a huge difference in my ability to approach people verbally and it reflects in the copy I use on my sales pages.
Give some thought to the style that appeals to you. Are you a sales person? Are you an educator? Look for sales copy that you like and add it to your Swipe File. Include some you don’t like so you can understand why it doesn’t appeal to you.
Be true to your values. You will attract clients and customers to you through the vibration of your being-ness. Don’t go against that grain. Don’t try to be something you are not. Reach out from your heart and let people know what you can do for them and show them how much you love doing it.
Whether you choose the sales approach or the education approach, it will reflect who you are and draw the perfect people to you.
